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Client: El Corte Inglés
Creative Director: Ibay Prieto
Copys: Ibay Prieto
Art Directors: Antonio Gamboa , Paulo Mota & Jorge Calvo
As an art director and illustrator my work have been a huge one. I’ve made sketches of all the elements and the characters and worked with the 3D designers, the video editors, announcer etc.
Besides, the campaign included mailings, banners, micro banners, Twitter and Youtube backgrounds and icons, Facebook ads, a Facebook App that offers one gift or boucher per day, a paper craft toy, wallpapers…
It was planned to be an online video, but it’s success was huge and the client decided to host it at tv.
BTW; I’m the one with a moustache on the shoe