Client: El Corte Inglés
Campaign: Winter collection for the outlet
Creative Director: Ibay Prieto
Copys: Ibay Prieto & Antonio Gamboa
Art Directors: Antonio Gamboa & Paulo Mota
For the winter campaign of Primeriti I thought about a train coming straight out the cold winter carrying the best fashion for the customers, that’s the main concept of this campaign. It also had banners, twitter and Youtube BGs, Facebook landing and avatar.